Timing

I hear podcasters who started in 2020 say that if they had to start today it would be impossible, that they should have started in 2015. The ones who started in 2015 said the same thing about 2010. I started one in 2008 and heard others complain about the same thing then. Timing is the […]

Yes to Everything

The easiest thing to do is say no. No takes no preparation. No carries no risk. No keeps you exactly where you are, which feels safe until you realize that where you are is as far as you’re going to get. I didn’t think about it in those terms at the time. I just said […]

The Name That Survived

Starting a business is not that hard. You hear that a lot. From people who have done it, from courses that want to sell you on doing it, from content that frames the whole thing as a series of manageable steps anyone can follow. Get the LLC. Build the website. Set up the social media. […]

The Dead Tool

When driving from Fort Lauderdale to Key West it takes about three and a half hours. Once you get to the Keys it’s a two lane highway for most of the way where the speed limit barely hits fifty five. This was maybe the third time I had made this drive but it was the […]

The Follow Up

I moved to Fort Lauderdale right after college because I needed to go somewhere and it was the most reasonable leap available. A couple of friends from K-State were already down there. My family had lived in South Florida for a few years when I was in grade school so it wasn’t completely foreign. Kansas […]

The Marlboro Box

One Halloween I built a costume out of a cardboard box. Not bought, not assembled from a costume store kit. Built. I painted it to look like a pack of Marlboro Reds, flip top and all, the kind of detail work that takes hours if you’re doing it right and I was doing it right […]

The Stories We Tell Ourselves

In 2001, as I started designing on the web, I looked to register the .com of my name. But someone had already taken chrishiggins.com in 1998. Unfortunately for me, I was still in college in ’98, more concerned with other things, with no idea that one day I’d be looking to have control of my […]