Insights
Practical thinking on design, SEO, content, and AI for businesses and marketing teams.
When to Update Your Website and When to Leave It Alone
The most common reason a business owner decides they need a new website is that they don’t like how it looks. They see a competitor’s site and feel like theirs looks dated. A friend or
What WordPress Actually Gives You That Website Builders Don’t
If you ask most web designers which platform to build on, they’ll tell you WordPress. Not because it’s the easiest option or the most polished out of the box. Because after more than twenty years
Timing
I hear podcasters who started in 2020 say that if they had to start today it would be impossible, that they should have started in 2015. The ones who started in 2015 said the same
How to Build an Email List Worth Having
Most small businesses treat list building as a passive activity. A signup form in the footer. A popup that fires after ten seconds. A checkbox at checkout. They accumulate addresses over time and call it
Yes to Everything
The easiest thing to do is say no. No takes no preparation. No carries no risk. No keeps you exactly where you are, which feels safe until you realize that where you are is as
What Good Web Design Actually Costs and Why the Cheap Option Usually Costs More
The price range for a small business website is wider than almost any other professional service a business owner will buy. A few hundred dollars from a freelancer on a budget platform. A few thousand
The Name That Survived
Starting a business is not that hard. You hear that a lot. From people who have done it, from courses that want to sell you on doing it, from content that frames the whole thing
What a Photographer with Work in the Smithsonian Taught Me About Doing the Work
There are teachers who challenge you by pushing you harder. And then there are teachers who challenge you simply by not believing you’re capable of anything worth seeing. Kerry Coppin was the second kind, at
The Dead Tool
When driving from Fort Lauderdale to Key West it takes about three and a half hours. Once you get to the Keys it’s a two lane highway for most of the way where the speed